Microsoft Dynamics 365 Marketing
Hire Top 5% Microsoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing is a marketing solution that unifies your customer information, provides marketing automation features such as lead scoring and customizable email templates, and allows you to create personalized customer journeys.
Min Delivery Time:
24-48 Business Hrs
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Dedicated Team
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$35 per hour(average)
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$399 per month(average)
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How Dynamics 365 Marketing Transforms Business Processes

Covering the app functionality is essential to give a general overview. Now, we will focus on translating core functionality into the business language to show exactly what business challenges Microsoft Dynamics 365 Marketing solves and what benefits it provides.
  • Centralized marketing information
    When your team members share one source of company marketing data, they are less dependent on each other for exchanging and updating information. Having all the details of marketing activities at hand, marketing teams work more coherently and effectively.
  • Personalized customer communication
    Dynamics 365 Marketing delivers customer segmentation to tailor communication to customers’ needs and interests. Before launching a campaign, marketers think over its target audience, create a relevant segment and win customers’ trust by communicating with them at a new quality level.
  • Customer journey mapping
    Customer Journeys in Dynamics 365 Marketing helps you achieve automation of daily processes that can be triggered without the direct participation of your marketing team particularly valuable. Imagine that your team members have a board game where they map out a customer journey from different elements (customer segments, actions, triggers) and decide how the journey unfolds depending on a customer’s reaction to a marketing action.
  • On-brand email templates
    You can optimize the process of launching future marketing campaigns and customize the templates in line with your corporate style from the very start. When creating emails is not a time-stealer anymore, your marketers feel inspired to diversify email campaigns and tailor communication to different customer situations.
  • Events as a new marketing channel
    Don’t overlook an interesting way to showcase products or services – events. Some of the possible ideas are exhibitions, lectures, runway shows, and presentations.
  • A possibility to listen to your customers
    Dynamics 365 Marketing has a solution for you to gain first-hand customer feedback – Forms Pro. There, you can create surveys that can be further integrated with events, emails, and customer journeys. A customer’s survey responses not only reveal possible flaws and serve as growth points for a business, but they also can be of great help while processing this customer’s service requests and cases.
  • Lead scoring automation
    The process of generating and nurturing leads gets more effective. With an opportunity to set lead-scoring models, you have the Microsoft tool generating leads from marketing activities and scoring them automatically depending on their activities, interactions or over time. Additionally, Dynamics 365 Marketing has a connector to LinkedIn Lead Gen enabling you to collect leads from ads on LinkedIn.
  • Informed marketing decisions
    Analytics is the key to understand how marketing activities resonate with the audience, what works best for them and what can be excluded from the marketing strategy. Dynamics 365 Marketing tracks KPIs for its every unit (email management, customer journeys, etc.) to provide you with insights into customer behavior and lead you to data-driven marketing solutions.

Make the Most of Dynamics 365 Marketing with Suretalent

  • Dynamics 365 consulting
    We start with business analysis to hear your ideas and outline our vision on how to make the project the most beneficial for your company. We give you more details on the functionality of Dynamics 365 Marketing, discuss how we can take into account all the peculiarities of your business and customize the app to achieve an optimal solution.
  • Dynamics 365 customization
    Despite its diverse functionality, Dynamics 365 Marketing has been developed with general marketing needs in mind. To become a perfect solution for your business, it requires customization (adding new fields or removing unused ones, developing custom workflows and more). Our professional competencies allow us to implement all changes, improvements, and adjustments we will agree upon. Still, our good knowledge of out-of-the-box functionality ensures that we avoid unneeded customization and come up with the most cost-effective result.
  • Dynamics 365 integration
    We take responsibility for making Dynamics 365 Marketing fit into your corporate infrastructure smoothly. As far as it requires customer data (personal and contact details, transactional data, history of interactions with a company, etc.), it must work in sync with other corporate systems (e.g., an ecommerce platform, a POS system, other Microsoft Dynamics 365 apps (Sales, Customer Service, etc.)).
  • Dynamics 365 user training
    We believe it’s safe to say that you look for marketing software to facilitate the way you plan, execute and analyze marketing activities, optimize routine tasks your team conducts and gain better visibility into the overall picture of the marketing strategy. Unlocking these benefits seems hardly possible if direct users of the platform lack the know-how to work with it. In Suretalent, we believe that successful implementation of software solutions should be necessarily followed by profound user training where we explain the functionality users get with Dynamics 365 Marketing and teach them how to employ it with maximum efficiency.
  • Dynamics 365 support
    To free you from delving into the technical details of software, we take on the support of Dynamics 365 for your company. We are always here to assist you in solving arising issues and ensure the smooth operation of the app. We act promptly and professionally to minimize its downtime.


  • How quickly can I implement Dynamics 365 Marketing?

    The time taken to implement Dynamics 365 Marketing can vary depending on individual client requirements and availability. Typically, using Suretalent’s Dynamics 365 Marketing Accelerator, our customers go live in 2-4 weeks’ time.

  • How much does it cost to implement Dynamics 365 Marketing?

    In many instances, organisations can complete the initial setup of standard Dynamics 365 Marketing capabilities, onboarding and training in a fixed-price engagement totalling $4750 using Suretalent's Marketing Accelerator program from Suretalent. This can be combined with additional packs, to provide further capabilities for your initial implementation, or to address broader marketing needs. Dynamics 365 Marketing application licenses are billed separately.

  • How do I get started on Dynamics 365 Marketing?

    With our accelerated onboarding program, you will receive training and hands-on guidance on how to get started on Dynamics 365 Marketing and create your first marketing campaign. We will train you focusing on your immediate priorities that can include email marketing distribution, customer journeys, segmenting audiences, using AI and marketing insights and creating landing pages with online forms. Ongoing support and assistance is available through Suretalent’s Elevate 365 Managed Service.

  • How do I add marketing to Dynamics 365?

    Once you purchase Dynamics 365 Marketing, we will add it to your Microsoft 365 tenant by installing the app and configuring the application with essential marketing settings based on your requirements. Through our Marketing Accelerator program, we will further assist you in getting started on the application and creating your first marketing campaign.

  • How is Dynamics 365 Marketing licensed?

    Dynamics 365 Marketing is tenant-based and metered by the number of contacts used, unlike other Dynamics 365 apps. As a tenant-based license, Dynamics 365 Marketing can be installed, configured and used within a single Dynamics environment. There is no need to purchase separate user licences for the Marketing app and administrators are able to manage user access through the admin portal. If you are already using a qualifying Dynamics 365 application, Marketing can be purchased at a reduced amount. Click here for more information on licensing.

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