Though Pinterest seems like a social network to find DIY ideas and design inspirations, a number of big and small businesses actually use it to drive traffic to their websites and thus push their products into the market. The job of a Pinterest expert is similar to that of a social media marketer. A Pinterest expert or a Pinterest marketing expert sets up new Pinterest accounts for clients and optimizes their Pinterest profiles with SEO keywords. They apply to relevant group boards, design the pins and schedule them at the optimum time, monitor the promoted campaigns and evaluate the web traffic generated. They organize a weekly pinning schedule, pin to group boards to increase visibility and traffic, and even apply to new group boards.

A Pinterest marketing expert may also provide other social media marketing services such as social media advertising and promotion across other social media networks. Most of these experts are freelancers and often bid for freelance work online and take up a couple of projects a time.

If you wish to hire a Pinterest expert, make sure your freelance Pinterest expert can: