Though the amount of words used can vary, most press releases are between 300 and 500 words. The goal is for it all to fit on a single page. You may have multiple press releases to talk about different events, products, or newsworthy content.

Learning where to send a press release is the next step. You can send it to newspapers, TV news stations, radio stations, blogs, and podcasts. There are also press release distribution services, which takes distributing a press release out of your hands. Famous examples are Cision’s PR Web, e-releases or PR Underground.

Press release writer rates can vary based on different things. For example, high-quality content is going to cost more. If the topic is technical or you want a writer with a lot of experience writing press releases, this is also going to affect the price. Content Agencies are usually more expensive than freelance writers and content platforms, such as Suretalent.

There is a variety of factors that can influence when or if the press release gets opened. The headline needs to be punchy so that people want to learn more. You should also consider adding images or videos to your release, sending it at the best time for your particular audience, and promoting it on your social media channels.

The seven parts of a press release include: Headline, Media contact, Dateline, Introduction, Body, Boilerplate, Closing

Shockingly, the best day to send out a press release is Thursday when open rates can be up to 26% higher. The best time to send the content is between 10 a.m. and 2 p.m. Editors tend to open about one-third of their emails during this time.